Buku Non Teknik
Vulgarism Of The Song Lyrics In Eminem “Encore” Album: An Analysis Of Maxims Of Communication And Morality
This research analyzes the use of vulgarism and its moral implications in the
song Ass Like That from Eminem’s Encore album by applying H.P. Grice’s
(1975) Cooperative Principle, Wardaugh’s (1986) classification of vulgarism,
and Bertens’ (2004) moral theory. Using a qualitative descriptive method, the
study identifies various violations of Grice’s maxims Quality, Quantity,
Relation, and Manner revealing that these violations are intentional rhetorical
strategies to create satire, irony, and social criticism. The vulgarisms found are
predominantly sex-related, bodily function terms, and other provocative
expressions, which are employed not solely for shock value but as tools to
critique the sexualization of women, especially young female celebrities, and
the invasion of their privacy by media and society. Moral values extracted from
the lyrics include responsibility critiquing societal and media accountability,
conscience raising awareness of inappropriate attraction and its
normalization, and obligation respecting personal boundaries and privacy.
The findings demonstrate that Eminem’s vulgarism, rather than being purely
offensive, operates as a deliberate satirical device to expose hypocrisy in
popular culture and to provoke moral reflection among listeners. This study
opens opportunities for further research to explore vulgarism in other musical
genres or in different cultural contexts to compare how moral messages are
conveyed through explicit language. Future researchers may also investigate
the reception of such lyrics among different age groups or communities,
examining whether these satirical elements successfully raise moral
awareness or instead normalize inappropriate behavior. A broader corpus
analysis of Eminem’s discography or cross-artist comparisons could deepen
understanding of the relationship between vulgar language, satire, and social
critique.
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