Buku Non Teknik
PRAGMATICS FUNCTION OF ENGLISH SPEECH ACT IN OFFLINE & ONLINE THRIFTING
This study aims to identify the pragmatic functions of English
speech acts used by thrift sellers in offline and online contexts, where
English is strategically employed to enhance persuasion and credibility.
Guided by Searle’s (1969) Speech Act Theory, this research adopts a
qualitative descriptive method with data collected through
observations and interviews. The offline data were obtained from M2M
Second Branded and DoubleUs MKS, while the online data were
gathered from two Instagram accounts (@secondbraand.mks and
@yangmurah.mks) and two TikTok accounts (@Kemen_thrift and
@sepatusecondtsm), yielding 175 utterances. The findings show that
assertive acts dominate, serving to provide information and confirm
authenticity, while directive, commissive, and expressive acts
respectively encourage engagement, express commitment, and
strengthen social connection; declarative acts are contextually absent.
These results highlight that English terms functions as a pragmatic tool
through which thrift sellers persuade buyers, build trust, and maintain
effective communication in both offline and online thrift markets.
Tidak tersedia versi lain