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Deforestation of AmericanThrough the Movie “The Lorax” (2012)
Deforestation remains one of the most serious environmental issues
globally, including in the United States, where industrial expansion has
historically triggered significant forest loss. The animated film The Lorax
(2012) presents a critical depiction of environmental destruction caused by
excessive resource exploitation. This research focuses on revealing the
representation of American deforestation in The Lorax by analyzing its
narrative and visual elements related to ecological degradation. The object of
this study is the film The Lorax (2012), produced by Universal Pictures and
Illumination Entertainment. This study applies Greg Garrard’s ecocriticism
theory, specifically the concept of wilderness, which includes the
representation of untouched ecosystems, human interference through
capitalism and industrialization, the moral and spiritual values of nature, and
wilderness as a site of resistance and ecological restoration.This research
employs a descriptive qualitative method through data reduction, data
presentation, and conclusion drawing based on selected dialogues, scenes, and
symbolic environmental elements in the film. The findings reveal that The
Lorax represents deforestation through: (1) the transformation of Truffula
Forest from a harmonious wilderness into a destroyed landscape due to
human greed, (2) criticism of industrialization, where nature is reduced into a
commodity for economic profit, (3) spiritualization of nature reflected through
the Lorax as the ecological guardian, and (4) environmental restoration efforts
embodied in individual actions as a resistance to ecological damage.The
conclusion of this study affirms that The Lorax functions not only as
entertainment but also as an educational medium that raises ecological
awareness. The film emphasizes that protecting and restoring the
environment is a moral responsibility of humans and that change can begin
with an individual who cares. This research is expected to enrich ecocritical
studies in film and provide reference for researchers examining
environmental issues in popular media.
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