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A Pragmatic Analysis of Euphemism Used by Moderator Jake Tapper and Dana Bash in the First 2024 U.S Presidential Debate
The use of euphemism as a linguistic strategy plays a crucial role in
shaping political communication, particularly in high stakes context such as
presidential debates where language choice can fluence public perception
and political credibility. This study aims to identify the types of euphemism
used by moderators Jake Tapper and Dana Bash in the first 2024 U.S
Presidential Debate, and to analyse the pragmatic functions of those
euphemiss within the debate discourse. This research seeks to reveal how
euphemistic expression to maintain neutrality,politeness, and
professionalism in addressing sensitive political issues and controversial
statements from the candidates. The study employs a qualitative descriptive
method using pragmatic analysis based on Allan and Burridge’s theory of
euphemism classification. The findings indicate that the moderators
predominantly employed substitution and abstraction types of euphemism to
soften hars expression, avoid direct contfrontation,and uphold journalistic
decorum. The pragmatic analysis reveals that euphemisms served various
function such as mitigating potential offense,maintaining balance between
candidates, and framing contentious topic in a more acceptable manner for
national audience. This study concludes that the strategic use of euphemism
by the moderators not only reflects their linguistic awareness and
professional ethics but also demonstrates the vital role of pragmatic choices
in sustaining the civility and impartiality of modern political discourse in
media settings.
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