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Hasil penelitian menunjukkan bahwa Gaya bahasa yang digunakan dalam iklan politik di kabupaten Gowa dapat diidentifikasi menggunakan majas hiperbola. Temuan penelitian menunjukkan bahwa umumnya iklan politik yang ditampilkan oleh calon legislatif dan calon bupati tidak hanya menghiasi iklan politiknya dengan kata-kata indah semata tetapi mengandung pernyataan yang melebih-lebihkan, memperhebat,…
the result of this research, the writer concludes that almost the community service advertisement in Makassar City has direct and indirect illocutionary act and the direct and indirect illocutionary act that containing in community services advertisement in Makassar only assertive, directive, and commisive. qll of them have the kind s of illocutionary act, there are suggesting, stating, informi…
The research shows that cigarette advertisement has significant contributions in helping shaping masculine identities. The factor are involved in this contibution is the image illustrated in the advertisement. The strategic placement of the advertisements also allow individual to repeat read or see the advertisement which allows them to unconsciously believe the idea promoted by advertisement.
the writer consist of that the act of illocution in political advertisement is ordering, suggesting, promising, convincing, persuading, informing, requesting, asserting.
Buku ini membahas pemasaran yang dilancarkan melalui keunggulan komunikasi sebagai faktor determinan terhadap tujuan perusahaan dalam membidik dan memanfaatkan pasar