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RHETORIC ANALYSIS OF MICHELLE OBAMA’S SPEECH AT THE DEMOCRATIC NATIONAL CONVENTION ON SEPTEMBER 4TH 2012

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This thesis described about Rhetoric Analysis of Michelle Obama’s Speech at
the Democratic National Convention on September 4th 2012. The objectives of the
research were to find out the rhetoric element by analyzing the arrangement of
structure of ideas, structure of utterances and structure of language in Michelle
Obama’s speech.
The writer used a descriptive qualitative method in analyzing and collecting
data. The sources of data in this research were Michelle Obama’s speech transcript
and its video which delivered at Democratic National Convention on September 4th
2012. The writer used note taking and color coding as the instrument to get the data.
The writer marked some data to identify the rhetoric element and to write the data
based on its elements classification into some notes. The procedures of collecting data
were reading the speech transcript, identifying outstanding data through observing
audience response in speech video, coloring and making note of data findings. The
writer used James L. Golden’s theory which focusing on the Rhetoric Elements.
Based on finding and discussion in this thesis, structure of ideas that Michelle
used were variety propositions, associative and dissociative arguments. Structure of
utterances, cohesion and coherence in Michelle Obama’s speech were kept well
through the unity of each discourse which was raised in the speech either
grammatically and lexically. Meanwhile, structure of language through variety
dictions and figure of speech could indicate Michelle Obama’s ability to understand
her target audience and to keep their attention.

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Detail Information

Series Title

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Call Number

BSI-2015-SUH r

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2015

Collation

xiii,102,ilus ; 30cm

Language

English

ISBN/ISSN

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Classification

BSI-2015-SUH r

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Rhetoric

Specific Detail Info

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Statement of Responsibility

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