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JARGON USED BY TEENAGERS IN SOCIAL MEDIA SNAPCHAT
Snapchat has become one of the most popular social media platforms
among teenagers, and its use is often accompanied by quirky terms or jargon. This
study aims to examine the forms and functions of this jargon. The research
method used is a qualitative approach by conducting observation participants
where the researcher acts as a participant in the activity or situation being
observed and used two theories; Halligan's theory (2004) as a form of jargon
suggests that the use of jargon in teenagers can reflect their efforts to convey their
group identity and shows a sense of closeness in the Snapchat community and
Jakobson's theory (1960) as a language of function to analyze the terms of jargon
in teenagers communication on the Snapchat. The data were obtained from
Snapchat conversations that featured jargon. The researcher found 37 jargon items
across ten accounts with an even split of five boys and five girls from various
countries, Malaysia, Philippines, Indonesia, England, Norway, New York, United
States, and Finland, with the identified users ranged in age from 18 to 24 years
old. The jargon forms that the researcher has found were categorized into words
(8), phrases (7), acronyms (5), and abbreviations (17), while the functions were
identified as referential (9), poetic (1), conative (9), emotive (7), phatic (8), and
metalingual (3).
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