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Sings in Beauty Advertisements (A Semiotic Analysis)

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This study's main objective is to discuss beauty advertisements signs. This study aims to determine the types of signs in advertisements and the meaning conveyed by signs in Wardah and Makeover beauty advertisements. In analyzing the data, this study used a descriptive gualitative method. The researcher used two advertisements from Wardah and two advertisements from Makeover based on the year the advertisement was posted. The researcher chose one advertisement in 2022 and 2023 from the two brands. This study focuses on Charles Sanders Peirce's semiotic theory, which divides signs into three, icon, index, and symbol. This study is uses four beauty advertisements, two from the Wardah brand and two from the Makeover brand. As a result, this study shows that two types of signs from Charles Sanders Peirce are present in advertisements. This study found twenty four signs: Nineteen icons, five indexes.

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Detail Information

Series Title

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Call Number

BSI-2023-SYA s

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2023

Collation

x, 48 hal :Ilus :, 30 cm

Language

English

ISBN/ISSN

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Classification

BSI-2023-SYA s

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertisements
Charles Sanders Peirce
Signs-- Three types of signs

Specific Detail Info

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Statement of Responsibility

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