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Linguistic Landscape on Public Space in Makassar City

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Linguistic landscape refers to the visual study of language that appears in public spaces, such as streets, signs, advertisements, and building facades. It involves analyzing texts in context, considering how language and symbols reflect the cultural, political, and social identity of a place or community. This thesis discusses the linguistic landscape in public places, especially in Makassar. Makassar is one of the cities where many uses of English are found, both spoken and written. The objectives of this study are 1) to find out how the use of linguistic landscape in Makassar and 2) To find out the functions of linguistic landscape on public space in Makassar City. This research uses descriptive gualitative method. The data were analyzed based on Rafael et.al (2006) theory about the types of linguistic landscape and Landry and Bourhis (1997) theory about the two functions of linguistic landscape. The results of this study show that top-down and bottom-up types are found in public places, La Galigo Museum, McDonald, Nipah Mall, Alauddin Makassar State Islamic University and Hasanuddin University. The top-down type is found in La Galigo Museum, McDonald, State Islamic University of Alauddin Makassar and Hasanuddin University while the bottom-up type is found in Nipah Mall. This happens because of the function of each type of linguistic landscape. This research also found the results public spaces such as museums, restaurants, shopping centers, and educational institutions often combine information and symbols for various purposes. This can be in the form of providing practical information to visitors, communicating cultural or institutional identity, and enhancing the overall experience for visitors and customers.

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Detail Information

Series Title

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Call Number

BSI-2024-NUR l

Publisher

: FAH. Adab & Humaniora UIN ALauddin., 2024

Collation

ix, 71 hal :Ilus :, 30 cm

Language

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Classification

BSI-2024-NUR l

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

bottom-up and top-down
Linguistic landscape
function of linguistic

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