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Register Used By Vloggers In Make Up Tutorial Videos In 2020
This study the researcher discussed the related terms of cosmetology. The
researcher used register theory based on Halliday’s (1989) theory to focus in
explaining the registers used in terms of make-up. The source of this study was
taken from 9 makeup tutorial videos pf each vlogger namely Steph's Beauty05,
Christen Dominique and Charles. In this study, the researcher used qualitative
method in analyzing the data. The result of this study found that both open and
restricted registers are commonly employed by content creators in this genre. The
use of open and restricted registers in makeup tutorial videos, characterized by an
informal and friendly tone, facilitates a strong sense of connection with the
audience. Content creators like Steph's Beauty05, Christine Dominique, and James
Charles effectively build rapport with their viewers, leading to higher viewer
retention and increased interaction with the content.
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