Text

Linguistic Landscape In Food And Beverage Advertisements At Malls In Makassar

---

This study is focused on the linguistic landscape in food and beverage advertisements at
malls in Makassar. The objectives of this study are: 1) To see how languages are used in
Linguistic Landscape of food and beverage advertisement at malls in Makassar. 2) To
describe the functions of linguistic landscape of food and beverage advertisement at Malls
in Makassar based on the theory of Bourhis and Landry (1997). This study uses descriptive
qualitative. The data are analyzed based on Bourhis and Landry (1997) about the function
of linguistic landscape. The result of this study shows that there are three the kind of
language used, namely monolingual,bilingual and mutilingual in every advertisements.
This study also found the simbolic function is show what the identity or what the culture
that which containt in the food and beverge advertisement.the last is informtive function
show territorial boundaries with other regions and the what are the region provides services
to migrants where the foreign language is used.

---

Availability

Detail Information

Series Title

-

Call Number

BSI-2024-SUH l

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2024

Collation

ix, 50 hal :Ilus :, 30 cm

Language

English

ISBN/ISSN

-

Classification

BSI-2024-SUH l

Content Type

-

Media Type

-

Carrier Type

-

Edition

-

Subject(s)

Advertisement
linguistic landscape,
restaurant

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment