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Exploring The Use Of English As Social Identity Marker Among Youth On Social Media.

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This study examines how Indonesian youth celebrities use English on
Instagram to construct their social identities. Through qualitative content
analysis of posts from young influencers aged 13–24, the research applies
Hall and Bucholtz’s (2005) identity framework, Emergence, Positionality,
Indexicality, Rationality, and Partiality to analyze their linguistic strategies.
Findings reveal that English serves as a tool for signaling modernity, global
belonging, and social status, often mixed with Indonesian in hybrid forms.
Key patterns include code-switching for authenticity, niche vocabulary for
subcultural affiliation, and curated language for personal branding. The study
highlights how these youths strategically navigate between local and global
identities, using English to project aspirational self-images while maintaining
relatability and positionality is the most dominant principle in the use of
English by young Indonesian celebrities on social media. The research
contributes to sociolinguistic understanding of digital identity performance,
showing how platform algorithms and commercial goals shape language
choices. Practical implications suggest the need for media literacy education
to help youth critically engage with these identity-building practices. Future
studies could expand to non-celebrity youth and other social media
platforms.

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Availability

Detail Information

Series Title

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Call Number

BSI-2025-ALD e

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2025

Collation

vi, 93 hal :Ilus :, 30 cm

Language

English

ISBN/ISSN

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Classification

BSI-2025-ALD e

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

English-- social identity
youth--Instagram
sociolinguistics

Specific Detail Info

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Statement of Responsibility

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