SKRIPSI

The semiotic Analysis of car adversitisement in Indonesia Tv Channel

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This research describe about the semiotic analysis which tried to describe the interpretation of car advertisement in Indonesia TV Channel. This research focused on pierce’s theory. This research was conducted in order to find out three parts of semiotic , they are; representament, Object, and Interpretant. Thus, the data were analyzed by using descriptive qualitative method. The researcher also used interview guide as the instrument to find out valid data. The findings showed that there were every single brand of the car have different interpretation, such as; Daihatsu Terios Galaxy is the strong car, the powerful machine. Daihatsu Sirion Manekin Doll is the Funny car and City car. All new Jazz JKT48 is the elegant car, an suitable of all. Zuzuki Swift 2015 is the car agile, and the car is suitable of woman. Daihatsu Xenia 2015 is the family car

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Detail Information

Series Title

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Call Number

BSI 2016 REC t

Publisher

Makassar : Fakultas Adab dan Humaniora., 2016

Collation

xi, 51 hlm; ilus.; 27 cm

Language

English

ISBN/ISSN

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Classification

BSI 2016

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Tv Channel

Specific Detail Info

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Statement of Responsibility

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