SKRIPSI

Metaphor in Selected Cosmetic Advertisements

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This research discussed about Mataphor in Selected Cosmetic Advertisements. This researc aimed to describe the kinds of metaphor in selected cosmetic advertisements and tried to analyze the cosmetic advertisements such as lipstick, mascara, lip gloss, eye shadow, eye liner, anti-anging, and facial & body. This research focused on sematic approach of Wood’s and McArthur theory about figarutive langague. Then, the data were analyzed using qualitative method. The researcher used content analysis to find out valid data. The findings showed that there were two kinds of metaphor used in cosmetic advertisements based on figurative language; they are dead and live metaphors. Dead metaphor contained 12 data and live metaphor contained of 18 data. The researcher concluded that cosmetic advertisements were

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Availability

Detail Information

Series Title

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Call Number

BSI 2016 AND m

Publisher

Makassar : Fakultas Adab dan Humaniora., 2016

Collation

viii, 48 hlm; ilus.; 27 cm

Language

English

ISBN/ISSN

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Classification

BSI 2016

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

figurative language
Cosmetic

Specific Detail Info

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Statement of Responsibility

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