SKRIPSI
An Analysis of Language Presupposition in Advertisements Of TV Channels in Indonesia
This research discussed about presupposition in advertisement of TV channel in Indonesia. The aimed of this research were to describe and find out the types of presupposition used in advertisement of TV channel in Indonesia. This research Used descriptive qualitative method and Yule’s theory. The researcher used note taking as instrument of this research in order to get the valid data. The findings showed that there were three types of presupposition that used in English Advertisement of TV channel in Indonesia, those were: existential presupposition, structural presupposition, and counterfactual presupposition. In English advertisements, the researcher found that there were eight data existential presupposition, one datum structural presupposition, and three data counterfactual presupposition. The researcher concluded that everyone who presupposed something that they must have different presupposition
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