SKRIPSI
Language Style of English Commercial Advertisement on Television
This research aimed to analyze about language style of English adversitement on television which tried to find out the kinds of language style are mostly used in English adverstisement on television.This research focused on William Wells” theory which discussed about language style.Then,it was instrument to find out more valid data.The persoification style is mostly used and the occurrence is about four times,it is followed by Alliteration style found in three advertisement and Assonance found two times.The next is simile style appeared once in advertisement.The researcher concludes that in personafication style and Alliteration style,the creators of the advertisement mostly used simple and interesting style to create beatiful sentence and to persuade or influence the readers or viewers attention to use the products
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