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The Structure of Laughters in Djarum 76 Advertisements

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This research was about types of love which aimed to find out the structure of Djarum 76 video advertisement. This research focused on Metz Theory about the semiotica film. The dara were analyzed through descriptive qualitative method. This rescach used note taking as the instrument to get the valid data. The findings revealed that the structure of Djarum 76 video provoked laughter, Parallel syntagma, descriptive syntagma, ordinary sequence, alternate syntagma, and scene, the research concluded that Djarum adventisement video could be analyze by Metz theory because the advertisement Djarum 76 video have the structure such as the structure of movie.

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Detail Information

Series Title

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Call Number

BSI 2021

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2021

Collation

xii, 51 hlm.: ilus.; 27cm.

Language

English

ISBN/ISSN

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Classification

BSI 2021

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Laughter, advertisement
Metz, Djarum 76,
pengen kurus, kontes Jin , Matre

Specific Detail Info

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Statement of Responsibility

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