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A linguistic landscape study of advertismements in Makassar

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This research is focused on the linguistic landscape on advertisements in Makassar. The objectives of this study are to show the use of language in advertisements in Makassar and to describe the function of the use of language in advertisements based on Canoz and Gorter (2006) on Linguistic Landscape. This research is specified in the bottom up category based on Shohamy and Gorter (2009). In describing the function of using language in advertising, Miffin (2000) is used as a guideline. The methodology used in this research is descriptive gualitative method. The results of data analysis found that there are various languages in advertising in the two sub-distncts. The use of language in advertisements in Panakkukang sub-districts such as Indonesia, Makassar, England. Language Use in Ujung Pandang sub-districts are Indonesian, Makassar, English, Chinese. The second is the function of the use of language in advertising which in this case is the use of English, this study found that there are 3 functions, namely: attract buyers, gives a modern and classy effect, Improves the guality of a product, and the buyers will be curious about the products. From these findings, it can be concluded that the main function of using language in advertising is as a promotional medium.

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Availability

Detail Information

Series Title

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Call Number

BSI 2021WIN a

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin.,

Collation

xi, 65 hlm.: ilus; 30 cm.

Language

English

ISBN/ISSN

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Classification

BSI 2021

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Makassar
Linguistic landscape
Advertisements

Specific Detail Info

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Statement of Responsibility

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