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Signs in The World's Most Valuable Brands 2020 Advertisements

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This thesis explores how icon, index, and symbol in the world's most valuable brands 2020 Advertisements. The researcher analyzed signs based on triadic semiotics by Charles Sanders Pierce.The data of this research collected from four of the most valuable brands in 2020 by Forbes. From the eight video advertisements analyzed, the researcher finds icon, index, and symbol are performed in ten forms: logo, images, gestures, expressions, gazes, text, sounds, colors, utterances, and audio-text combination. The logos of every brands and the models used are icons, the sound used, the expressions such smiling, suprising, and the gesture such as pointing finger and dancing are indexes, some images such as empty streets, turban, puri bread, a glass of ice, a comb and scissor are indexes, while others image such as a tiger, an owl, ostrich are symbols. Every colors chosen in advertisements are symbolics sign. The written text found in Could be an index or symbol as well.

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Detail Information

Series Title

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Call Number

BSI 2022 AR s

Publisher

Makassar : FAH. Adab & Humaniora UIN ALauddin., 2022

Collation

ix, 97 hlm.; ilus.; 30 cm

Language

Indonesia

ISBN/ISSN

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Classification

BSI 2022 AR s

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertisements
Semiotics analysis,
icon, index and symbol,
triadic meaning, Charles Sanders Peirc

Specific Detail Info

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Statement of Responsibility

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