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Pragmatic meaning to ambigios lexeme in Smartphone Advertisements

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The research is focus on the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The objectives of this study is to show the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The method that was used in this research was descriptive gualitative method. the researcher collected the data from the advertisements on 20 selected from YouTube videos.adter analyzed the data base on the theory proposed by Fromkim (2003) and George Yule (1996), the researcher analyzed that ambiguous lexeme in the ambiguous lexeme because the word has more than one interpretation of meaning and The researcher found a pragmatic meaning, namely the real meaning in smartphone advertisements, because to find pragmatic meaning researchers have to watch smartphone advertisement videos on YouTube. The result of this research also found that pragmatic meaning in smartphone advertisements based On the context and the types of pragmatic meaning in this research. namely : conceptual meaning, connotative meaning, thematic meaning, and effective meaning. The result of this research also found that the pragmatic meaning

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Detail Information

Series Title

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Call Number

BSI 2022 2025

Publisher

2022 : FAH. Adab & Humaniora UIN ALauddin., 2022

Collation

xiii, 85 hlm.: ilus; 30 cm.

Language

English

ISBN/ISSN

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Classification

BSI 2022 2025

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertisements
Ambiguous Lexeme
Ambiguous
Pragmatic Meaning
Smartphone

Specific Detail Info

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Statement of Responsibility

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