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Language Function in the Selected American Foods Advertisement
This research is aimed at identifying the types of language functions in the selected American foods Advertisement and to know the use of language functions in selected American foods advertisement. This research uses Halliday’s theory of language functions which there are 7 types of language functions such as instrumental function, personal function, heuristic function, imaginative funct…
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- xi, 79 hal :Ilus :, 30 cm
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- BSI-2023-AYU l
Politeness Strategies Used In Indonesian And American Beauty Product Advertis…
This research aimed to investigate the politeness strategies used in Indonesian and American advertisement, particularly in beauty product advertisement in each country. The researcher used a theory proposed by Brown and Levinson about Politeness strategy. The method used in this research is descriptive and gualitative method. The researcher used note taking as the instrument to get the valid d…
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- x, 65 hal :Ilus :, 30 cm
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- BSI-2023-AIL p
Sings in Beauty Advertisements (A Semiotic Analysis)
This study's main objective is to discuss beauty advertisements signs. This study aims to determine the types of signs in advertisements and the meaning conveyed by signs in Wardah and Makeover beauty advertisements. In analyzing the data, this study used a descriptive gualitative method. The researcher used two advertisements from Wardah and two advertisements from Makeover based on the year t…
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- x, 48 hal :Ilus :, 30 cm
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- BSI-2023-SYA s
Pragmatic meaning to ambigios lexeme in Smartphone Advertisements
The research is focus on the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The objectives of this study is to show the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The method that was used in this research was descriptive gualitative method. the researcher collected the data from the advertisements on 20 selected from YouTube videos.adter ana…
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- xiii, 85 hlm.: ilus; 30 cm.
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- BSI 2022 2025
Signs in The World's Most Valuable Brands 2020 Advertisements
This thesis explores how icon, index, and symbol in the world's most valuable brands 2020 Advertisements. The researcher analyzed signs based on triadic semiotics by Charles Sanders Pierce.The data of this research collected from four of the most valuable brands in 2020 by Forbes. From the eight video advertisements analyzed, the researcher finds icon, index, and symbol are performed in ten for…
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- ix, 97 hlm.; ilus.; 30 cm
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- BSI 2022 AR s
A linguistic landscape study of advertismements in Makassar
This research is focused on the linguistic landscape on advertisements in Makassar. The objectives of this study are to show the use of language in advertisements in Makassar and to describe the function of the use of language in advertisements based on Canoz and Gorter (2006) on Linguistic Landscape. This research is specified in the bottom up category based on Shohamy and Gorter (2009). In de…
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- xi, 65 hlm.: ilus; 30 cm.
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- BSI 2021WIN a
The Structure of Laughters in Djarum 76 Advertisements
This research was about types of love which aimed to find out the structure of Djarum 76 video advertisement. This research focused on Metz Theory about the semiotica film. The dara were analyzed through descriptive qualitative method. This rescach used note taking as the instrument to get the valid data. The findings revealed that the structure of Djarum 76 video provoked laughter, Parallel sy…
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- xii, 51 hlm.: ilus.; 27cm.
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- BSI 2021
Language Function of Selected Cosmetics Advertiement in Online Media
As a commnication tool language has a function. related to halliday's theory about language function, the researcher inspire to analyze the language unction in a advertisement.
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- viii,64 hlm.; ilus.; 27 cm.
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- BSI 2020 AYU l
Racial discrimination In the Advertisements from 2015 to 2019
This research focuses on Racial Discrimination in the Advertisements form 2015 to 2019. the objective of this study is to find out the racist exposed in advertisements from 2015 to 2019. This study uses descriptive qualitative method. The data are analyzed by using signifier and signified in saussure's semiotic theory.
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- x, 50 hlm.: ilus.; 21cm.
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- BSI 2019 FIT r
The Illocutionary Act of Television Advertisements “Mobile Network Operator…
This research discussed about The Illocutionary Act of Television Advertisements “Mobile Network Operator” (Progmatic Analysis). This research aimed to find out the sentence type of utterances and to describe kind of direct and indirect illocutionary act which was performed in “mobile network operator” on television advertisement. The researcher focused on Searle’s theory about Speec…
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- xi, 63 hlm; ilus.; 27 cm
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- BSI 2017 PIK t
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