This study's main objective is to discuss beauty advertisements signs. This study aims to determine the types of signs in advertisements and the meaning conveyed by signs in Wardah and Makeover beauty advertisements. In analyzing the data, this study used a descriptive gualitative method. The researcher used two advertisements from Wardah and two advertisements from Makeover based on the year t…
The research is focus on the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The objectives of this study is to show the pragmatic meaning of ambiguous lexeme in the smartphone advertisements. The method that was used in this research was descriptive gualitative method. the researcher collected the data from the advertisements on 20 selected from YouTube videos.adter ana…
This thesis explores how icon, index, and symbol in the world's most valuable brands 2020 Advertisements. The researcher analyzed signs based on triadic semiotics by Charles Sanders Pierce.The data of this research collected from four of the most valuable brands in 2020 by Forbes. From the eight video advertisements analyzed, the researcher finds icon, index, and symbol are performed in ten for…
This research is focused on the linguistic landscape on advertisements in Makassar. The objectives of this study are to show the use of language in advertisements in Makassar and to describe the function of the use of language in advertisements based on Canoz and Gorter (2006) on Linguistic Landscape. This research is specified in the bottom up category based on Shohamy and Gorter (2009). In de…
This research discussed about The Illocutionary Act of Television Advertisements “Mobile Network Operator” (Progmatic Analysis). This research aimed to find out the sentence type of utterances and to describe kind of direct and indirect illocutionary act which was performed in “mobile network operator” on television advertisement. The researcher focused on Searle’s theory about Speec…
This research discussed about presupposition in advertisement of TV channel in Indonesia. The aimed of this research were to describe and find out the types of presupposition used in advertisement of TV channel in Indonesia. This research Used descriptive qualitative method and Yule’s theory. The researcher used note taking as instrument of this research in order to get the valid data. The fi…