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Found 1 from your keywords: author=Idris B
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Symbois Used In Selected Men's Product Advertisement
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Idris B

The objective of this research is to know the meanings of the symbol that exist in men advertisement through denotation and connotation based on Roland Barthes' theory. Barthes developed Saussure's theory of significance into a grammatical theory and its connotative meanings. The significant term have been changed to expressions and signifiers to content. Also, he said there must be a relations…

Edition
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ISBN/ISSN
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Collation
x, 49 hal :Ilus :, 30 cm
Series Title
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Call Number
BSI-2023-IDR s